Our Strategy

Our objective is to develop a world-class organization focused on providing financial inclusion services to the under-served and the marginalized populations across North India.The Company seeks to be a partner in the national drive for financial inclusion and will continue to maintain high standards of corporate governance,transparency and ethics on this journey.

The foundational objective of our business strategy is to :

• a) Succeed without sacrificing in any way our values or ethics, despite the difficulties that may entail, keeping “Credit with Character” as a guiding principle.
• b) We will focus on reaching the under-served urban centre’s of North India and, over time, reach out to the rural areas as well.
• c) We will work towards building long-term relationships in favour of short term gains and constantly refine our standard processes to maximize our operational efficiency, and
• d) effectively utilize technological developments to enhance productivity and control;and attract and retain the best talent, socially-motivated professionals.